About

Hi there! I’m a UI/UX designer creating user experiences and designing mobile applications. I believe in inclusive design that are open to new connections across disciplines which can distilling simple and genuine solutions to help users experience life better.

I am passionate about the environment, humans, the way we live and the idea that we have to be slightly insane to stay sane.

With a background in Fine Arts as well as Bachelor(Hon) in Product Design, I also create wearables, consumer products, brand
communications, furniture and space.

Experience

UI/UX Designer

IAPPS Asia

2017 Jul – till date

UI/UX Design

Conceptualised user experiences that brought to life clients’ product visions by researching the intended users, empathising with users, and identifying relevant issues.
Translated concepts into wireframes and mockups that led to intuitive user experiences.
Executed user-centric design approaches customised for the intended users to rapidly test and evaluate designs.
Identified design problems and devised elegant solutions that further added value to the client’s envisioned product by providing new insights and features.

Team & Client Management
Pitched designs by presenting wireframes, user stories, user journeys, and mockups optimised for a wide range of devices and interfaces.
Discussed and managed key milestone deliverables with the team and other stakeholders of the project.

 

Executive, Product Development

BRONX Creative & Design Centre

2015 Oct – 2016

R&D Design Innovation

Managed and executed R&D design projects that satisfied client needs. Clients included Khoo Teck Puat Hospital, A*Star, Shimano, Sportsmaster and 2XU.

Lead the team in design research, trend studies, design strategy, CMF strategy as well as overall project coordination, project pitching and overseeing project goals from ideation to commercialisation.
Proposed design applications for newly patented materials that successfully brought interested clients and investors by forecasting industry trends.

Branding

Designed and executed marketing collaterals that enhanced the company image in digital presentation, website, interiors, exhibition layout, information booklets, name cards, logos and brochures.

Masterclass

Organized and facilitated masterclass workshops that satisfied participants’ needs by customizing lesson plans, engaging guest lecturers and overseeing the operations throughout the workshop.

 

Web & Graphic Design Intern

AtriaTech

2014 May – July

Designed an e-commerce website layout and product logo that pre-launched a directory of smart electronics.

 

Graphic Design Intern

Housing Development Board

2012 May – July

Designed event publicity material that clearly communicated event details with infographic brochures & posters

Facilitated school outreach programs as an onsite activities programmer and photographer.
Designed

 

Graphic Design Intern & Telemarketer

OCBC

2011 Jan – July

Designed digital presentations that assisted in project pitching with clear structure and infographics.
Designed a streamlined information layout that simplified and enhanced consumer experience by conducting on-site user experience research, profiling of customers and competitor analysis.

Accomplishment

Exhibited at NTU Museum

Work in collaboration with Energy Research Institute@NTU, design now in use at NTU Campus North Spine

Exhibited at ArtScience Museum

Work is selected for Best of NTU, School of Art, Design & Media exhibition

Exhibited at NTU Museum

Tess Facade Design featured in article on NTU graduation showcase 2015.

IKEA Young Designer Award

Shortlisted for Top 20

Exhibited at A*STAR SIMTech

Selected as exhibitor at biannual Swiss-Singapore Workshop on Large Area Processing Tech, organized by A*STAR

Exhibited at ADM Gallery

Sense & Sensuality: The Art & Aesthetic of Wearable Tech

In collaboration with Arizona State University

Exhibited at ArtScience Museum

Featuring 3D-printed Wearables

Sweden International 3D-Print Competition 

1st Prize for Most Creative Part

Exhibited at ArtScience Museum

Featuring Wearable Technology

International 3D-Print Fashion Competition

1st Runner-up

Media
Workshop

Innovation by Design Conference 2017

Smart Cities Beyond Technology

Masterclass: The Value of Strategic Design Management

Footwear Design & Manufacturing Process