2017 Jul – till date
Conceptualised user experiences that brought to life clients’ product visions by researching the intended users, empathising with users, and identifying relevant issues.
Translated concepts into wireframes and mockups that led to intuitive user experiences.
Executed user-centric design approaches customised for the intended users to rapidly test and evaluate designs.
Identified design problems and devised elegant solutions that further added value to the client’s envisioned product by providing new insights and features.
Team & Client Management
Pitched designs by presenting wireframes, user stories, user journeys, and mockups optimised for a wide range of devices and interfaces.
Discussed and managed key milestone deliverables with the team and other stakeholders of the project.
Executive, Product Development
BRONX Creative & Design Centre
2015 Oct – 2016
R&D Design Innovation
Managed and executed R&D design projects that satisfied client needs. Clients included Khoo Teck Puat Hospital, A*Star, Shimano, Sportsmaster and 2XU.
Lead the team in design research, trend studies, design strategy, CMF strategy as well as overall project coordination, project pitching and overseeing project goals from ideation to commercialisation.
Proposed design applications for newly patented materials that successfully brought interested clients and investors by forecasting industry trends.
Designed and executed marketing collaterals that enhanced the company image in digital presentation, website, interiors, exhibition layout, information booklets, name cards, logos and brochures.
Organized and facilitated masterclass workshops that satisfied participants’ needs by customizing lesson plans, engaging guest lecturers and overseeing the operations throughout the workshop.
Web & Graphic Design Intern
2014 May – July
Designed an e-commerce website layout and product logo that pre-launched a directory of smart electronics.
Graphic Design Intern
Housing Development Board
2012 May – July
Designed event publicity material that clearly communicated event details with infographic brochures & posters
Facilitated school outreach programs as an onsite activities programmer and photographer.
Graphic Design Intern & Telemarketer
2011 Jan – July
Designed digital presentations that assisted in project pitching with clear structure and infographics.
Designed a streamlined information layout that simplified and enhanced consumer experience by conducting on-site user experience research, profiling of customers and competitor analysis.